We're excited to share news that the Public Beta of Universal Analytics is here. While we've been discussing it internally since a private release about six months ago to GA Certified Partners at a meeting in Mountainview, the value has been clear the whole time --"your data," now linked to GA data you know. In slightly more technical terms --we can extend the record on each user interaction to include many things that GA _doesn't measure_ today. The benefits of using Universal Analytics to businesses are:  Seeing how customers engage with your business across various devices and touch-points, including POS/ in-store and other offline data sources that can now be linked to your GA browse data Connecting sales calls t... Read More

One of the more common questions we've received in the past with Google Analytics reporting is, "Is there any way to download more than 500 rows of data at once?" Well, it looks like the good folks over at Google have finally caved in and increased the number of rows that can be displayed at once.Over the next few weeks and months, we'll continue to see small improvements like this (and some big ones too), and as always, we'll be there to let everyone know about it.As a Google Analytics Certified Partner, Endai specializes in configuring, managing and analyzing the data you need to get the most out of your website. If you have any Google Analytics issues that need solving or have questions about the features mentioned in this blog... Read More

For those of you that are up bright and early this morning, you'll notice that there has been a pretty big change to the Home screen when you log into Google Analytics.1) "Show Metrics" ButtonClicking on this button will reveal Visits, Avg. Session Time, Bounce Rate and Goal Conversion Rate, giving you a quick snapshot of the accounts you manage.2) Expand/Collapse ButtonsIf you click on these buttons, it will expand and collapse all the folders for the accounts that you manage.3) List Display ModeIf you click on the right button, it will display all profiles you manage as a list, while the left button will display them in folders by account.As we see changes like these happening, you can be sure that we'll be keeping you all... Read More

The main goal of Google Analytics Consulting is to provide its users meaningful data. The idea is that once users have that data in front of them, they can use it to make more informed decisions. Goals unique to each business that use a Google Analytics Consulting service are factored in to each account. This provides easy access to performance data and builds confidence when it comes to making online marketing decisions. The right Google Analytics Consulting program will result in increased online revenues.Google Analytics Consultants offer comprehensive analytics consulting in the areas of strategy, implementation, optimization and training. Your company can gain valuable insights through Google Analytics, but in order to take... Read More

Many of you may have noticed a new search box in the Google Analytics interface, at the top of the report navigation. This is actually a new feature that allows you to search for and directly jump to a specific report.Here's how it works:1) Start typing a search query for the report you are looking for2) Autocomplete will begin listing reports that match what you are typing3) Select a report to jump directly to that reportHere's what it looks like:Over the next few months, you'll continue to see enhancements like this, and of course, we'll continue to report on them.As a Google Analytics Certified Partner, Endai specializes in configuring, managing and analyzing the data you need to get the most out of your website. If you have... Read More